📈Price Increase Letter

About this tool

Enter the product or service, the current and new prices, the date you're writing and the date the new price starts. Then choose a main reason, list any improvements and add an option for customers who want one. The letter shows the percentage change, and the status line checks how many days' notice you're giving.

How to announce a price increase

Price rises are normal, and most customers accept them when they're told clearly, early and respectfully. Put the facts near the top: what's changing, the old and new price, the percentage (£48 to £52 is an 8.3% rise) and the date it starts. Give plenty of notice. At least 30 days is good practice, and many contracts and subscription terms require a set period. Explain briefly and honestly why. "Our first increase in three years", "higher costs for materials and wages" and "so we can keep investing in…" are all reasonable reasons. Don't over-apologise or hide the number in a long paragraph. Remind customers what they get, especially anything that's improved recently, and consider giving them a choice: a cheaper plan, an annual price lock or a grace period for loyal customers can reduce cancellations a lot. Say clearly whether they need to do anything, and how to get in touch with questions. Send it personally from a named person where you can. For your most valuable customers, a phone call before the letter is worth the time. Honest limits: check your contracts and terms for required notice and cancellation rights. Regulated sectors and consumer subscriptions may have extra legal requirements, and this isn't legal advice. The margin calculator, the sales tax calculator and the cancellation letter generator are related.

Frequently asked questions